A 5-Step Guide on Using Instagram to Grow Your Business

Visuals play an essential role in the world of marketing. If the visuals are appealing to the customer, then this will grow the rate of engagement. This is what makes Instagram the perfect platform for promoting your business.

The thing is that some people overlook the great potential this platform has – and this could be because they didn’t use the right tactics. If you are clueless regarding the direction you must take, then this guide should come to your aid.

Optimize Your Business Profile
There is a way to correctly set up an Instagram business profile. And this means picking an impactful, representative profile picture. So, as opposed to choosing a generic photo, you should use your firm’s logo, so that potential customers will identify the account with your brand.

As for the name of the profile, it should be the name of the business – it’s as simple as this. Writing a compelling bio is just as important: you have roughly 150 characters at your disposal to use for characterizing your business and its activity. In addition, make sure you select a good profile link – which should send to your firm’s official website.

Build a Community
You can influence people on Instagram by building a community. Still, a community doesn’t equal a large number of followers. In fact, due to this misconception, many businesses buy fake followers. This is far from being an efficient technique, especially over the course of time.
What you want is to build a community comprising of engaged fans that will like and comment on your posts. It is these users that will eventually mention your brand, allowing you to build a larger audience.

Make Use of Branded Hashtags
Instagram is all about using the right hashtags. The odds are you’ve heard this again and again. So, not only that your posts should come accompanied by hashtags that are popular in your niche, but you should come up with your own branded hashtags. You should create different hashtags for specific campaigns. As you do that, you can assess your results and establish what worked best for you.

Tell a Story
An Instagram profile is more than a compilation of visually appealing photographs. In fact, it gives you an opportunity to tell a story through your posts. Hence, answer the following questions: what is the ultimate goal of your brand? What message do you want to convey? After answering these questions, you should choose your content wisely so that it represents what you stand for.

Collaborate with Influencers 
This strategy is becoming more and more popular – as it actually brings results. You can offer samples of your products or pay for shoutouts, depending on your budget.

I hope that this article has shed some light on this rather controversial topic. As a final piece of advice, don’t overlook the use of Instagram business tools. For example, Upleap is becoming more and more popular by the day, allowing you to grow your account. All things considered, with the right strategies, becoming popular on Instagram is definitely manageable.