Landing page is one of the most important aspects of your website or blog. But creating a grabbing landing page is not at all easy. However, there are a number of software and services available today to make this work a bit easier for you. Although options are numerous, one has to be careful when it comes to choosing the best software for your landing page. Templates, Ease of use, Integrations and price are the main factors to be considered while choosing the software for your website. Here, we have reviewed Unbounce Vs Lander Vs GetResponse, three leading lading page creators on basis of these parameters.
So, let us get started!
1. Unbounce:
Templates
The software offers a bunch of easy to customise templates that you can use for your landing page. These pre-designed templates are all mobile responsive. So, you visitors can open the pages in their smart phones too. There are perfect samples for various industries. You can choose your industry and then select the best templates from the following categories:- Coming Soon
- Click Through
- E-Book
- Events
- Lead Generation
- Products
- Sales Pages
- Webinar
- E-Course
Ease of use
The USP of Unbounce is creating lading pages without IT help. The editing interface certainly lives up to it. You can customise almost every aspect of your page without touching the HTML code. The simple drag and drop editing tools let you add designing elements such as pictures, graphs, charts etc with utmost ease. Once you are happy with the changes made you can publish the page, save it for later or create an A/B split test.Integrations
Unbounce allows quite a few integrations to make your landing page even more useful and interactive. The list of integrations is as follows:
E-mail marketing
|
MailChimp, AWeber and ConstantContact
|
CRM
|
Slaesforce, Hubspot Zoho
|
Marketing Automation
|
Hubspot, Infusionsoft, Marketo
|
Analytics
|
Google Analytics, KISSmetrics
|
Social
|
Facebook
|
Price
Overall impression
We found Unbounce to be a decent landing page creator. However, the fact that one cannot edit the HTML coding if required makes it a bit limiting. The price is also not very reasonable for start ups and individual bloggers.
2. Lander:
Templates
Lander too offers pre-designed templates that you can customise to create your landing page. In case if you want to create a unique landing page with your design, you can submit your ideas and the software would create a prefect template according to it. The templates are mobile responsive too. Templates are available in the following categories:- Product & Services
- Events
- Portfolio
- Coming Soon
- E-Commerce
Ease of use
The editing interface is quite easy to handle and you can create an awesome landing page even without any experience. The drag and drop tools are perfect for even novice users. You can see the picture of the editing interface below:
You can see the tools on the right hand side. True to its claim you can change, edit or add any designing element in your chosen template. One happy with the customisation, you can save the page, publish it or can set up an A/B split test.
Integrations
Just like the previous one, Lander also offers a bunch of integrations. You can find the list below:
E-mail marketing
|
Marketo, VerticalResponse,
MailChimp, AWber, Constant Contact
|
CRM
|
Salesforce,
FeedbackLite
|
Analytics
|
Google Analytics,
Hoverowls, Convert Experiments, Decibel Insight
|
E-commerce
|
Ticket Tailor
|
Others
|
IgniteFeedback,
Route, Takw, Bablic, CustomerIcare, Transifex, e-goi, Zapier, Webhooks and
Doppler
|
Price
Overall Impression
We found Lander to be pretty good in terms of features. The software offers more integrations than Unbounce too. But when it comes to price it is still a bit costly for many small businesses and website owners. The software still does not let you edit the HTML codes if need be.3. GetResponse:
Templates
The software offers more than 100 pre-designed templates which is way more than the other two software we are reviewing today. Not only that you also use more than 1000 pictures from their gallery for no added cost at all. The templates feature responsive design, which means the pages will adjust themselves on not only smart phones but tablets, desktop, laptops etc as well and give your visitors that best viewing experience possible. While you can customise these templates to create your own landing page, you can edit the HTML codes too to create your unique landing page. The templates are available in the following categories:- Opt-in pages
- Sales pages
- Promo pages
- Download pages
- Video Landing pages
- Thank you pages
- Webinar pages
- About me pages
Ease of use
The editing interface of GetResponse is simple and smooth. You’ll not found any complicated tools or a clatter of options. You can see the editing page below:
Using the drag and drop tools you can change, add or remove the designing elements. In case you want to tweak the HTML code a bit, you can do that too with the HTML editing option on top of the page. Once happy with your page simply publish it directly, save it for future or set it up for A/B split testing.
Integrations
Well, GetResponse allows a huge number of integrations, 118 in total to be precise. While the other two software reviewed here offers decent number of third party integrations too, none come close to 118. The list of the most popular integrations is below:
CRM
|
ClickDesk, LiveHelpNow, justuno, MailSync, Outleads,
LiveChat, 123 contact form, Capsule, desk, vtiger, SUGARCRM, ZOHO CRM,
Highrise, Batchbook, FreshBooks, Google Contacts, zendesk and salesforce
|
CMS
|
WordPress, Formstack, Drupal, NewsletterBreeze.com,
Bitrix and Joomla
|
Social
|
Slack, Vidyard, YouTube, Vimeo, Wistia, Vine,
Zapier, facebook and Twitter
|
E-commerce
|
SURVICATE, OPTIMONK, Privy, amazonpayments, Google
checkout, Prestashop, woocommerce, E-Junkie, member mouse, BIG commerce,
osCommerce, opencart, zencart, magento, shopify, SiteManPro, DPD and PayPal
|
Other
|
GoWebinar, Google Analytics etc.
|
Price
Overall Impression
GetResponse is perfect for novice users as they offers easily customisable templates, but it is also great for pro users as it lets you create your own landing page with HTML coding. The responsive design feature is useful and unique. The whopping number of allowed integrations means you’ll have a great deal of freedom when it comes to choosing any third party software or service. The price cannot be any more reasonable.The final verdict: Unbounce Vs Lander Vs Getresponse
Well, Unbounce and Lander are quite decent services, but compared to Getresponse they simply do not measure up.GetResponse is features rich, flexible and superbly cost effective.
So, we would recommend GetResponse when it comes selecting the best landing page creator.
You can sign up for the GetResponse 30 days free trail plan too and see for yourself how great the services are.
